@ Moonpig · London

Senior Full Stack Engineer

I build and scale consumer-facing products across crypto, e-commerce, and enterprise — with a Fine Art background that keeps me thinking about visual storytelling as much as system design.

Anastasia Starostina

The artistic side Fine Art BA · Margate residencies

Software development is my craft now but art is where I learned to see.

Anastasia/St.

Toolkit

Five years shipping across Moonpig, Atos, Roll and freelance with a proven track record of delivery, leading teams and a lifelong curiosity for new stacks.

Recent roles
  • TypeScript
  • React
  • Node.js
  • GraphQL
  • Go
  • htmx
  • AWS
  • Terraform
  • Distributed systems
  • Design systems
  • Figma
  • Accessibility
  • Product discovery
  • A/B Testing (Eppo)
  • Moonpig
  • Atos
  • Roll

Recent
teams

5+ years shipping product

How I work

Progress is about direction as much as delivery. I practise product engineering through validated learning, cross-functional collaboration and fast iterations.

Product engineering
01 Product

Bridge product and engineering

At Moonpig I partner with Product and Design from discovery through release, translating ideas into scalable architecture, experiments, and shipped features across web, iOS, and Android.

02 Design

Design with intention

From low-fidelity Figma wireframes to accessible UI - I facilitate UX workshops, shape user-journeys journeys and focus on the details that create accessible and engaging experiences.

03 Engineering

Build systems that scale

Serverless event-driven architectures on AWS, GraphQL APIs, Terraform - plus the observability, testing and refactors that keep platforms resilient as they grow.

Building products with craft and curiosity

I'm a Senior Software Engineer specialising in full-stack product development and UX-driven system design. Today I'm at Moonpig, leading customer-facing initiatives from discovery and journey mapping through architecture, experimentation and release -often acting as the bridge between Product, Design, and Engineering.

Before Moonpig, I delivered enterprise applications at Atos from NHS hackathons and a Go-based directory services PoC to the English Football League broadcast app and a National Grid frontend rewrite. I joined tech through School of Code, a selective full-stack programme, after freelance frontend work and a First Class Honours degree in Fine Art.

I care about quantitative impact: Eppo experiments that move conversion, refactors that remove hundreds of lines of legacy code, Grafana dashboards that make reliability visible and ensure data-driven decisions. I mentor engineers, run demos and show & tells and use AI tools like Cursor and Claude daily to accelerate discovery and delivery without losing the human judgment that good product needs.

Recent roles

  • Dec 2024 — present

    Software Engineer @ Moonpig

    Led recipient initiative architecture, Pay & Review UI delivery and 10+ Eppo experiments including a 78% reduction in reminder deletions and measurable conversion uplifts.

  • Nov 2023 — Jan 2025

    Application Developer @ Atos

    Project lead for Siemens Network Division's app, EFL broadcast app, National Grid React rewrite and NHS hackathons in Edinburgh and Cardiff.

  • Jun — Nov 2023

    Junior Full Stack Engineer @ Roll

    Owned the open-source design system in Storybook, migrated the Discord bot to TypeScript and integrated blockchain contracts for creator social tokens.